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Lecturer(s)
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Dědková Jaroslava, doc. PhDr. Ing. Ph.D.
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Červová Lenka, Ing. Ph.D.
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Course content
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Lectures 1. Definition of tourism - characteristics of basic concepts, the importance of tourism in the economy 2. Historical development of tourism, conditions for its development 3. Typology of tourism - forms and types 4. Tourism market, supply, demand 5. Specifics of marketing in sub-sectors of tourism with emphasis on the differences of the marketing mix 6. Visitor attractions, importance of natural and cultural heritage, UNESCO monuments 7. Accommodation and catering services - types, influence of various forms of ownership on marketing goals 8. Transport services - types, marketing approaches 9. Travel agencies and travel agencies, their role in the tourism system 10. Other tourism services - guide, passport and visa, insurance, monetary and health services 11. Congress tourism - importance, classification of congress services 12. Spa tourism - the importance of spa, forms, organization of spa stays 13. Specific forms of tourism 14. Tourism and environment Seminars: The seminars follow the lectures and solve case studies on selected topics.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing)
- Class attendance
- 42 hours per semester
- Semestral paper
- 30 hours per semester
- Home preparation for classes
- 15 hours per semester
- Preparation for exam
- 20 hours per semester
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Learning outcomes
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The course characterizes the role of tourism in the national economy and regional development, the development of tourism and basic conditions for its development. It explains basic and additional services and the particularities of marketing in this industry. It focuses on acquainting students with the basic concepts and contexts that are needed for passing other courses of the given specialization.
Students obtain knowledge in given course in accordance with requirements and course programme.
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Prerequisites
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Economic knowledge
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Assessment methods and criteria
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Written exam
Participation on seminars exam:written
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Recommended literature
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GOELDNER, CH. R. a J. R. BRENT RITCHIE. Cestovní ruch. Principy, příklady, trendy. Praha: BizBooks, 2014. ISBN 978-80-251-2595-3.
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JAKUBÍKOVÁ, D. Marketing v cestovním ruchu. Praha: Grada Publishing, 2012. ISBN 978-80-247-4209-0.
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LINDEROVÁ, I. Cestovní ruch. Teoretická a právní východiska. Praha: Idea Servis, 2015. ISBN 978-80-85970-86-9.
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PALATKOVÁ, M., ZICHOVÁ, J. Ekonomika turismu. Praha:GRADA Publishing, 2011. ISBN 978-80-247-3748-5.
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TRIBE, J. The Economics of Recreation, Leisure and Tourism. Oxfordshire: Routledge, 2020. ISBN 978-0367230838.
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