Course: Innovative Marketing

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Course title Innovative Marketing
Course code KMG/IM-E
Organizational form of instruction Lecture + Seminary
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 6
Language of instruction English, English
Status of course unspecified
Form of instruction Face-to-face
Work placements Course does not contain work placement
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Ungerman Otakar, Ing. Ph.D.
  • Pelech Pavel, Ing.
Course content
unspecified

Learning activities and teaching methods
Lecture
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
Written exam

Recommended literature
  • KOTLER, P., H. KARTAJAYA a I. SETIAWAN. Marketing 4.0. Moving from Traditional to Digital.. Hoboken: Wiley and Sons, 2017. ISBN 978-1-119-34120-8.
  • KOTLER, P. Winning at Innovation. New York: Palgrave Macmillan, 2015. ISBN 978-11-3747-917-4.
  • MAŘÍK, V. Průmysl 4.0 - Výzva pro Českou republiku. Praha: Management Press. ISBN 978-80-7261-440-0.
  • TOMEK,G. a V. VÁVROVÁ. Průmysl 4.0. Nikdo sám nevyhraje.. Průhonice: Professional Publishing, 2017. ISBN 9788090659445.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester