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Lecturer(s)
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Myslivcová Světlana, Ing. Ph.D.
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Ungerman Otakar, Ing. Ph.D.
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Course content
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Content 1.Bases of international marketing 2.The international environment- economic forces 3.The international environment: socio- cultural, political- legal forces 4.Competition and economic integration 5.Export market selection 6.Information for international marketing decisions 7.Export market entry strategie 8.Export entry modes 9.Non- export entry modes 10.Product decisions 11.Pricing decisions 12.Financing and methods of payment 13.Promotion and market communications 14.Organization of international marketing activities
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming)
- Home preparation for classes
- 20 hours per semester
- Semestral paper
- 20 hours per semester
- Class attendance
- 42 hours per semester
- Preparation for exam
- 20 hours per semester
- Preparation for credit
- 10 hours per semester
- Presentation preparation (report)
- 10 hours per semester
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Learning outcomes
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The aim of the course is to understand the possible ways for firm to be successful in international markets
Students obtain knowledge in given course in accordance with requirements and course programme.
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Prerequisites
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Marketing knowledge
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Assessment methods and criteria
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Written exam
Working out individual project on concrete theme.
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Recommended literature
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GHAURI, N. P. a P. CATEORA. International marketing. London: McGraw Hill, 2014. ISBN 978-00-7714-815-7.
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MACHKOVÁ, Hana a Martin MACHEK. Mezinárodní marketing. Grada Publishing, 2021. ISBN 978-80-271-3006-1.
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ŠTĚDROŇ, Bohumír, Eva ČÁSLAVOVÁ, Miroslav FORET, Václav STŘÍTESKÝ a Jan ŠÍMA. Mezinárodní marketing. Praha, 2018. ISBN 978-80-7400-441-4.
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