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Lecturer(s)
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Pěničková Zuzana, doc. Ing. Ph.D.
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Demel Jaroslav, Ing. Ph.D.
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Course content
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Lectures (topics): 1. Management of international trade and its systems on an international scale. 2. Models of internationalization and their application to small and medium enterprises, family enterprises. 3. Global business versus SME management. 4. Logistics management in international trade. 5. Management in MO. 6. Financing the international expansion of small and medium-sized companies. 7. Internationalization of innovation in small and medium-sized enterprises. Seminars (themes): 1. Internationalization of processes in MO. 2. Personnel management in MO. 3. Internationalization of innovation in the MO. 4. Intercultural aspects in MO. 5. Presentation of seminar papers.
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Learning activities and teaching methods
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Lecture
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Learning outcomes
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The aim is to connect acquired theoretical knowledge and concepts with the practical experience of managers of important Czech and international companies. The subject links the process of internationalization in its theoretical context with the real one application environment in a situation where a number of Czech companies operate on foreign markets directly without using the supply chains of multinational corporations.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Written exam
Credit: project preparation (own concept of team, group, department, company) and its presentation. Exam: Written exam (minimum 60%).
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Recommended literature
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DANIELS, J. D., L. H. RADEBAUGH and D. P. SULLIVAN. International business: environments and operations. Harlow: Pearson, 2017. ISBN 978-01-3420-005-7.
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MACHKOVÁ, H. Mezinárodní marketing.. Praha: Grada Publishing,, 2011. ISBN 978-80-247-29.
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POTUŽÁKOVÁ, Z., et al. Podnik v mezinárodním prostředí. Liberec: TUL, 2016. ISBN 978-80-7494-311-9.
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