|
Lecturer(s)
|
-
Vávrová Jitka, Ing. Ph.D.
|
|
Course content
|
Lectures (topics): 1. Specifics of management and managerial activities in tourism. 2. Management of accommodation facilities - categorization and classification of facilities 3. Management of accommodation facilities - Rooms Division, F&B 4. Management of accommodation facilities - Sales & Marketing Dpt., Facility and HR Management 5. Management of catering facilities 6. Management of travel agency operations 7. Management of transport services 8. Management of other services and entities in tourism (amusement parks, events, ski resorts, rental companies...) 9. Specifics of financial management, revenue & yield management 10. Specifics of human resources management in tourism 11. Socially responsible tourism in the context of service management 12. Green management - environmental approach in management processes 13. CRM and customer value in tourism 14. Service quality management in tourism, customer satisfaction Seminars: Solution of practical tasks corresponding to individual blocks of the lectured material.
|
|
Learning activities and teaching methods
|
Monological explanation (lecture, presentation,briefing), Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments)
- Class attendance
- 42 hours per semester
|
|
Learning outcomes
|
The aim of the subject is to acquaint students with the issues of management of services provided in tourism.
Students will gain knowledge in the subject in accordance with the goal and content.
|
|
Prerequisites
|
Knowledge of basic issues of tourism.
|
|
Assessment methods and criteria
|
Written exam
Credit: Active attendance at seminars, presentation of seminar work. Exam: Written exam
|
|
Recommended literature
|
-
KŘÍŽEK, F., NEUFUS, J. Moderní hotelový management.. Praha:GRADA Publishing, 2011. ISBN 978-80247-3868-0.
-
PALATKOVÁ, M., MRÁČKOVÁ, E. a kol. Management cestovních kanceláří a agentur. Praha, 2013. ISBN 978-80-247-3751-5.
-
PŮLPÁNOVÁ, L. Hodnota zákazníka v podnikatelských subjektech cestovního ruchu. Liberec: Technická univerzita v Liberci, 2013. ISBN 978-80-7494-013-2.
-
RYGLOVÁ, K., BURIAN, M. a VAJČNEROVÁ, I. Cestovní ruch - podnikatelské principy a příležitosti v praxi. Praha: Grada Publishing, 2011. ISBN 978-80-247-4039-3.
-
SCHOLZ, P. Ubytovací zařízení. Historie a současnost, provoz, management.. Praha, 2021. ISBN 978-80-85970-96-8.
|