Course: Selected Chapters from Marketing

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Course title Selected Chapters from Marketing
Course code KMG/VMI-D
Organizational form of instruction Lecture
Level of course Doctoral
Year of study not specified
Semester Winter and summer
Number of ECTS credits 10
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements Course does not contain work placement
Recommended optional programme components None
Lecturer(s)
  • Dědková Jaroslava, doc. PhDr. Ing. Ph.D.
Course content
1. Analysis of factors on customer behaviour 2. Market segmentation 3. Decision making processes 4. Organisational decision making 5. Models of customer behavior 6. Communication and customer 7. Theories of international trade 8. Reasons for export 9. Research and analysis of foreign markets 10. Entry methods on foreign markets 11. Marketing mix 12. Organisation of export activity

Learning activities and teaching methods
Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments)
  • Class attendance - 280 hours per semester
Learning outcomes
The objective of the subject there is a introduction to a marketing branches they are not very often covered by study schemes of czech economic universities. They are Consumer Behavior, International Marketing and Industrial Marketing. The subject is oriented to the non- specialists in marketing. The subjekt is finished by essay.
Students obtain knowledge in given course in accordance with requirements and course programme.
Prerequisites
Marketing knowledge

Assessment methods and criteria
Oral exam

working out of project
Recommended literature
  • Albaum, G., Strandskov, J., Duerr, E., Dowd, L.:. International Marketing and Export Management, Addison- Wesley,1994.
  • Engel, J.F., Blackwell, R.D., Miniard, P.W.:. Consumer Behavior, The Dryden Press,1986.
  • Majaro, S.:. International Marketing- A Strate i Approach to World Markets, George Allen & Unwin,1978.
  • Pelsmacker P. D,Geuens M., Van den Bergh J.:. Marketingová komunikace, Grada Praha 2003.
  • Peter, J.P., Olson, J.C.:. Understanding Consumer Behavior, Irwin,1994.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics Study plan (Version): Managerial Informatics (2014) Category: Economy - Recommended year of study:-, Recommended semester: -