Course: Strategic Management

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Course title Strategic Management
Course code KPE/SM
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction English
Status of course Compulsory, Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements Course does not contain work placement
Recommended optional programme components None
  • Pelloneová Natalie, Ing. Ph.D.
  • Macháčková Vendula, Ing. MSc. Ph.D.
Course content
Syllabus: 1. Overview of Strategic Management: The Nature of Strategic Management, Key Terms in Strategic Management, Key Strategic Management Topics, Strategic Management Case Analysis - framework. 2. Strategy Formulation: The Business Vision and Mission - Vision versus Mission, the Process of Developing Vision and Mission Statements; Importance of Vision and Mission Statements. 3. The External Assessment, Key External Forces, Competitive Forces, Competitive Analysis: Porter´s Five Forces Model, EFE Matrix, CP Matrix. 4. The Internal Assessment, Internal Audit, Resource-Based View, Strategy and Culture, IFE Matrix. 5. Long-term business goals, Decomposition of goals. Key Performance Indicators, Cooperative Strategies - Co-Opetition, Clusters, Types of Alliances, Blue Ocean Strategy, Learning organization. 6. Strategies in Action: Types of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter´s Five Generic Strategies; Mintzberg´s Deliberate and Emergent Strategy. 7. Strategy Analysis and Choice: The Process of Generating and Selecting Strategies, Strategy Formulation Framework, SPACE Matrix, the Internal-External (IE) Matrix, Grand Strategy Matrix, the Quantitative Strategic Planning (QSP) Matrix. 8. Implementing Strategies: Management and Operations Issues, Matching Structure with Strategy, SBU Structure, Restructuring, Reengineering. 9. Implementing Strategies: Marketing, Finance, Accounting, R&D and MIS Issues. 10. Strategy Review, Evaluation and Control: The Process of Evaluating Strategies, a Strategy Evaluation Framework, the Balanced Scorecard, Effective Evaluation System. 11. Business Ethics, Social Responsibility, Environmental Sustainability. 12. Global Issues, International Companies and Management: Multinational Organizations, Advantages and Disadvantages of International Operations, Globalization. 13. Strategic Management in Non-Profit and Governmental Organizations, Strategic Management in Small and Medium Enterprises. 14. Penetration of global markets, different approaches to strategic management in the world, communication and cultural differences. Challenges of the 21st Century in Strategic Management. Seminars: 1. Why do companies apply strategic management? Benefits and pitfalls. Case studies. 2. Evaluation of cultural differences of different countries, social responsibility, environmental sustainability in practice. Case studies. 3. Different strategies of global companies, analysis of visions and missions statements on practical examples. Case studies. 4. Internal and external audit of multinational and local companies. Case studies. 5. SWOT matrix, BCG matrix, Space matrix, QSPM matrix. Case studies. 6. Financial aspects of strategy implementation, budgeting, contingency plan. Case studies. 7. Evaluation of strategy of Technical University in Liberec, presentation of selected case studies.

Learning activities and teaching methods
Monological explanation (lecture, presentation,briefing), Seminár, E-learning, Students' portfolio
  • Preparation for exam - 30 hours per semester
  • Semestral paper - 20 hours per semester
  • Home preparation for classes - 18 hours per semester
  • Presentation preparation (report in a foreign language) - 10 hours per semester
  • Contacts hours - 42 hours per semester
Learning outcomes
The course is an integrative one, the aim of which to develop skills of identifying, analysing and solving problems of strategy formulation and implementation. A student will be able to determine forward-looking organizational strategy, assess external as well as internal implications of a strategic choice, with subsequent assessment of a chosen strategy through the lens of various strategic concepts and techniques.


Assessment methods and criteria
Written exam, Oral presentation of self-study, Written assignment

Credit: Elaboration and defense of the semestral project, active participation in seminars. Exam: Written exam with closed questions.
Recommended literature
  • DAVID, F. R. a R. D. FOREST. Strategic management. Concepts and Cases. Global edition. 15th ed. New Jersey: Pearson, 2015. ISBN 13: 978-1-292-016.
  • DOZ, Y. a M. KOSONEN. Dynamická strategie. Praha: Management Press, 2011. ISBN 978-80-7261-227-7.
  • FOTR, J., E. VACÍK, M. ŠPAČEK a I. SOUČEK. Úspěšná realizace strategie a strategického plánu. Praha: Grada Publishing, 2017. ISBN 978-80-271-0434-5.
  • KEŘKOVSKÝ, M. a O.VYKYPĚL. Strategické řízení. Praha: C.H. Beck, 2006. ISBN 80-7179-453-8.
  • KOVÁŘ, F. a P. ŠTRACH. Strategický management. Praha: Oeconomica, 2003. ISBN 80-245-0504-5.
  • MALLYA, T. Základy strategického řízení a rozhodování. Praha: Grada Publishing, 2007. ISBN 978-80-247-1911-5.
  • ZUZÁK, R. Strategické řízení podniku. Praha: Grada Publishhing, 2011. ISBN 978-80-247-4008-9.

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester