Course: Startup - Business and Enterprise

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Course title Startup - Business and Enterprise
Course code KPE/SUP
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements Course does not contain work placement
Recommended optional programme components None
  • Rydvalová Petra, doc. Ing. Ph.D.
  • Demel Jaroslav, Ing. Ph.D.
  • Antlová Klára, doc. Ing. Ph.D.
  • Semerádová Tereza, Mgr. Ph.D.
Course content
Lectures (topics): 1. How to work with an idea (idea - business model - business plan). How to solve the problem by using the form of project management and how to set the project. 2. How to start your business. Comparison between entrepreneur and employee activities. 3. How to build a team, how to manage it. How to become a valuable part of the team, what is the role of a team member. 4. How to conduct business meetings, how to deal with a foreigner. 5. How to present yourself and your business plan. Seminars (themes): 1. Creation of teams. Belbin's team role test. Teambuilding activities. 2. Getting to know the Business Canvas concept. 3. Definitions of the target customer (SWOT analysis, Porter model of five forces, PESTLE) 4. Marketing strategy and distribution channels. 5. Planning the sources of the business plan (outsourcing services, human resources, material, etc.) 6. Cost analysis of the project, estimate of the project's financial security. 7. Design and realization of company identity. 8. Formulation of provisional implementation schedule. 9. Getting to know the structure of the business plan and its subsequent implementation. 10. Finalizing a business plan and preparing a presentation for the so-called start-up pitch (short defense before investors).

Learning activities and teaching methods
Lecture, Seminár, E-learning, Students' portfolio
Learning outcomes
The course aims to equip students with the necessary knowledge and competences to successfully manage the transition of graduates into business practice. The course provides a basic understanding of business, strengthening the skills of independent solution to tasks and problems, leading to the use of project solutions and processing activities. The idea is developed into a simple business model, adequate team is built and the identity of the company is determined, together with the target customer and distribution channels. What is emphasized is the team management skills and the importance of individual roles on the team, ability to conduct business negotiations, overcome intercultural differences, give presentations and defend their own thoughts.


Assessment methods and criteria
Combined examination, Presentation of group work

Exam: Teamwork in the prescribed form and scope, its presentation and defense, answering questions.
Recommended literature
  • ČERVENÝ, R. Business plán: krok za krokem. Praha: C.H. Beck, 2014. ISBN 978-80-7400-511-4.
  • HÁJKOVÁ, P. Colourful start-up business. 5th ed.. Holešov: Tigris, 2017. ISBN 978-80-7490-151-5.
  • OSTERWALDER, A. a Y. PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. 2. vyd.. Brno: BizBooks, 2015. ISBN 978-80-265-0425-2.
  • OSTERWALDER A., Y. PIGNEUR a T. CLARK. Osobní business model. Praha: Albatros Media,, 2013. ISBN 978-80-265-0075-9.
  • RIES, E. Lean startup: jak budovat úspěšný byznys na základě neustálé inovace. Brno: BizBooks, 2015. ISBN 978-80-265-0389-7.
  • SEMERÁDOVÁ, T. a P. WEINLICH. Marketing na facebooku a instagramu.. Brno, 2019. ISBN 978-80-251-4959-1.
  • SENOR, D. a S. SINGER. Start-up nation: příběh izraelského hospodářského zázraku. 3. vyd.. Praha: Aligier, 2015. ISBN 978-80-904895-2-3.
  • SLABÁ, M. Business plán: studijní skripta. České Budějovice: Vysoká škola technická a ekonomická v Českých, 2013. ISBN 978-80-7468-062-5.
  • SVOBODOVÁ, I. a M. ANDERA. Jak hledat a rozvíjet podnikatelské příležitosti.. Praha, 2017. ISBN 978-80-271-0407-9.

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester