Course: Company Economics and Management and Management

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Course title Company Economics and Management and Management
Course code KPE/EKR
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements Course does not contain work placement
Recommended optional programme components None
Lecturer(s)
  • Pelloneová Natalie, Ing. Ph.D.
  • Žižka Miroslav, prof. Ing. Ph.D.
Course content
1. Enterprise - company structure, state task. 2. Firm establishment, legal forms of enterprises. 3. Organisational structures of companies. 4. Assets and capital structure of company, depreciatins, balance sheet. 5. Revenues, costs, economic results, cost functions, variable and fixed costs, calculation, profit. 6. Financial management, types and methods of firm´s financing. Firm´s financing. Cash flow. Financial analysis. 7. Prices, goals, company price policy. 8. Marketing. Marketing mix. Theory of innovations. Supplying. Sale, distribution channels. 9. Investment activities in company, financing and planning of investments, valuation of investments effectiveness by static and dynamic methods, investing risk, portfolio. 10. Firm´s strategy, basic terms. Top, tactic and operative management. 11. Personal management, target. Motivation, wages, salaries. 12. Cooperation, concentration, merger. 13. Crise development. Liquidation, gross estate. 14. Analysis of firm´s activities, systems of indicators, comparison among companies.

Learning activities and teaching methods
Monological explanation (lecture, presentation,briefing)
  • Class attendance - 56 hours per semester
Learning outcomes
Introduction of basic terms in economics, management and organisation of enterprises. Input and output, costs, economic results, prices. Then basic of financial management and investment management. Stabilization and end of the company will be also mentioned.
Students obtain knowledge in the field of business administration and management.
Prerequisites
Basic awareness about macroeconomic and microeconomic notions on the secondary school level.

Assessment methods and criteria
Combined examination, Written exam

credit: semestral project written exam
Recommended literature
  • DUCHOŇ, B. Inženýrská ekonomika. 1. vyd. Praha: C. H. Beck, 2007.. ISBN 978-80-7179-763-0.
  • SYNEK, M. aj. Manažerská ekonomika. 5. vyd.. Praha: C. H. Beck. ISBN 978-80-247-3494-1.
  • SYNEK, M., E. KISLINGEROVÁ, aj. Podniková ekonomika. 5. vyd.. Praha: C. H. Beck. ISBN 978-80-7400-336-3.
  • ŽIŽKA, M., MARŠÍKOVÁ, K. Ekonomika a řízení podniku: pro kombinovanou formu studia. Liberec, 2010. ISBN 978-80-7372-667-6.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester