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Lecturer(s)
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Pelloneová Natalie, Ing. Ph.D.
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Žižka Miroslav, prof. Ing. Ph.D.
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Course content
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1. Enterprise - company structure, state task. 2. Firm establishment, legal forms of enterprises. 3. Organisational structures of companies. 4. Assets and capital structure of company, depreciatins, balance sheet. 5. Revenues, costs, economic results, cost functions, variable and fixed costs, calculation, profit. 6. Financial management, types and methods of firm´s financing. Firm´s financing. Cash flow. Financial analysis. 7. Prices, goals, company price policy. 8. Marketing. Marketing mix. Theory of innovations. Supplying. Sale, distribution channels. 9. Investment activities in company, financing and planning of investments, valuation of investments effectiveness by static and dynamic methods, investing risk, portfolio. 10. Firm´s strategy, basic terms. Top, tactic and operative management. 11. Personal management, target. Motivation, wages, salaries. 12. Cooperation, concentration, merger. 13. Crise development. Liquidation, gross estate. 14. Analysis of firm´s activities, systems of indicators, comparison among companies.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing)
- Class attendance
- 56 hours per semester
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Learning outcomes
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Introduction of basic terms in economics, management and organisation of enterprises. Input and output, costs, economic results, prices. Then basic of financial management and investment management. Stabilization and end of the company will be also mentioned.
Students obtain knowledge in the field of business administration and management.
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Prerequisites
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Basic awareness about macroeconomic and microeconomic notions on the secondary school level.
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Assessment methods and criteria
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Combined examination, Written exam
credit: semestral project written exam
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Recommended literature
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DUCHOŇ, B. Inženýrská ekonomika. 1. vyd. Praha: C. H. Beck, 2007.. ISBN 978-80-7179-763-0.
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SYNEK, M. aj. Manažerská ekonomika. 5. vyd.. Praha: C. H. Beck. ISBN 978-80-247-3494-1.
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SYNEK, M., E. KISLINGEROVÁ, aj. Podniková ekonomika. 5. vyd.. Praha: C. H. Beck. ISBN 978-80-7400-336-3.
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ŽIŽKA, M., MARŠÍKOVÁ, K. Ekonomika a řízení podniku: pro kombinovanou formu studia. Liberec, 2010. ISBN 978-80-7372-667-6.
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