Course: Innovation and Business in New Technologies

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Course title Innovation and Business in New Technologies
Course code KCH/IPNT
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech, English
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements Course does not contain work placement
Recommended optional programme components None
Course availability The course is available to visiting students
  • Ferdan Antonín, Mgr.
  • Roden Philipp, MBA
Course content
List of topics in lectures / seminars: <ol> <li> Why innovation and what is entrepreneurship? </ li> <li> Idea Generation - Resources for Ideas, Business Canvas as a Starting Point for Own Business Development and Commercialization, Design-Thinking Methodology. <li> Validation and business potential - methods to verify the hypotheses and potential of the idea, the customer as a key sales factor. </ li> <li> Legal bases for innovators and entrepreneurs, intellectual protection and R&D principles <li> Competition analysis based on case study of already existing successful start-ups. </ li> <li> Financial Planning and Management. </ li> <li> Shop for innovators at a glance. </ li> <li> Business Plan. </ li> <li> Communication and presentation skills - how to promote innovation? </ li> </ ol> 975/5000 The course will be taught in larger study blocks (lecture and combined exercises) based on learning by doing approach. Students go through the whole process of creating an idea, its development, market validation, but also a basic legal analysis of their own business / research, including intellectual property. The student will not only acquire knowledge that enables effective work with innovations and increases potential chances of self-realization (whether in the field of science, research, employment or own business), but will acquire skills and abilities to implement innovation, methodological support in business plan creation and soft skills development connected with the presentation of their own ideas and their defense. Teaching will not take place on the basis of fictional concepts, but concrete ideas of individual students or their teams with possible overlap for concrete realization and acceleration of the idea in TUL. The basic prerequisite for passing is the final presentation before the jury and its qualitative assessment.

Learning activities and teaching methods
Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming), Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments)
  • Class attendance - 18 hours per semester
  • Presentation preparation (report) - 20 hours per semester
  • Preparation for credit - 20 hours per semester
  • Home preparation for classes - 9 hours per semester
Learning outcomes
The aim of the course is to understand the basics of Technology and innovation management, Management of research and development and Technology transfer of new technologies (high tech). Completing the course students will acquire knowledge and skills needed to start a business and/or career planning in high-tech field.
Undestand case studies. Design organizational structure of the company. Present the project. To manage research and development projects. To document management of research and developmnet projects.
Students would be supposed to have basic knowledge in the range of secondary studies.

Assessment methods and criteria
Written exam, Presentation of group work

The assignment is granted upon attendance at seminars (min. 80 %), successful presentation of selected topic at the seminar).
Recommended literature
  • C. Freeman. The Economics of Industrial Innovation.. Frances Printer; London. 2nd Ed., 1982.
  • C.M. Christensen. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (3rd Edition).. HBS Press; Cambridge; MA., 2003.
  • E. Ries. The lean startup.. New York. Crown Business, 2011. ISBN 978-0-307-88789-4.
  • P. Drucker. Innovation and entrepreneurship.. Routledge. (1st Ed.), 2015. ISBN 978-1138168343.
  • P. Trott. Innovation Management and New Product Development (4th Edition). Prentice Hall / Finantial Times;. London, 2008.
  • R. Leifer - G. Colarelli O'Connor - L.S. Peters. Radical Innovation.. Harward Business School Press; Boston; MA., 2000.
  • T. Jones. New Product Development: An Introduction to a Multifunctional Process. Butterworth-Heinemann. Oxford, 1997.
  • T.J. Allen. Managing the Flow of Technology.. MIT Press. Cambridge; MA, 1977.

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Mechatronics, Informatics and Interdisciplinary Studies Study plan (Version): Applied Sciences in Engineering (2019) Category: Special and interdisciplinary fields 2 Recommended year of study:2, Recommended semester: Winter