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Lecturer(s)
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Röhrich Alex, PhDr. Ph.D.
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Course content
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In the first part of the course, the students will be trained in the production of marketing messages (esp. text ones) and they will practise the basic methods of the text production. The other part of the course will focus on the field of journalism (texts/messages in newspapers, magazines, radio, TV and so-called new media).
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming), Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments)
- Class attendance
- 28 hours per semester
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Learning outcomes
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In the first part of the course, the students will be trained in the production of marketing messages (esp. text ones) and they will practise the basic methods of the text production. The other part of the course will focus on the field of journalism (texts/messages in newspapers, magazines, radio, TV and so-called new media).
In the first part of the course, the students will be trained in the production of marketing messages (esp. text ones) and they will practise the basic methods of the text production. The other part of the course will focus on the field of journalism (texts/messages in newspapers, magazines, radio, TV and so-called new media).
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Prerequisites
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Not specified.
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Assessment methods and criteria
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Student's performance analysis
Requirements will be specified at the beginning of the semester.
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Recommended literature
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Viz obsah předmětu.
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Viz obsah předmětu.
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Viz obsah předmětu.
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