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Lecturer(s)
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Röhrich Alex, PhDr. Ph.D.
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Course content
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The course aims at instruction of practical skills and techniques of text writing as well as at the possibilities of its journalistic and marketing applications. Analyses of selected texts will be done and the students will be expected to present their own creations.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Project teaching
- Class attendance
- 28 hours per semester
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Learning outcomes
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The course aims at instruction of practical skills and techniques of text writing as well as at the possibilities of its journalistic and marketing applications. Analyses of selected texts will be done and the students will be expected to present their own creations.
The course aims at instruction of practical skills and techniques of text writing as well as at the possibilities of its journalistic and marketing applications. Analyses of selected texts will be done and the students will be expected to present their own creations.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Combined examination
Requirements will be specified at the beginning of the semester.
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Recommended literature
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Viz obsah předmětu.
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Viz obsah předmětu.
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Viz obsah předmětu.
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