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Lecturer(s)
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Röhrich Alex, PhDr. Ph.D.
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Course content
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The course continues the topics introduced in the lectures on the theory of media communication. It focuses on the topics concerning marketing communication, PR, advertising, press releases etc.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming), Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments), Observation, Demonstration, Project teaching
- Class attendance
- 28 hours per semester
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Learning outcomes
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The course continues the topics introduced in the lectures on the theory of media communication. It focuses on the topics concerning marketing communication, PR, advertising, press releases etc.
The course continues the topics introduced in the lectures on the theory of media communication. It focuses on the topics concerning marketing communication, PR, advertising, press releases etc.
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Prerequisites
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JP1-B
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Assessment methods and criteria
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Student's performance analysis, Student's linguistic performance analysis, Presentation of artistic and creative activities, Interview, Systematické pozorování studenta
Requirements will be specified at the beginning of the semester.
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Recommended literature
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Viz obsah předmětu.
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Viz obsah předmětu.
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Viz obsah předmětu.
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