Course: Essentials of the theory of media communication

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Course title Essentials of the theory of media communication
Course code KCL/ZMK-B
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 2
Language of instruction Czech
Status of course Compulsory, Compulsory-optional
Form of instruction Face-to-face
Work placements Course does not contain work placement
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Röhrich Alex, PhDr. Ph.D.
Course content
The course presents the students with essential topics in the field of media studies, with theories exploring the position and functioning of mass media in contemporary society. The students are informed about the most common types of media discourse analysis and their methods. Special attention is paid to marketing communication and journalism.

Learning activities and teaching methods
Monological explanation (lecture, presentation,briefing), Project teaching
  • Class attendance - 14 hours per semester
Learning outcomes
The course presents the students with essential topics in the field of media studies, with theories exploring the position and functioning of mass media in contemporary society. The students are informed about the most common types of media discourse analysis and their methods. Special attention is paid to marketing communication and journalism.
The course presents the students with essential topics in the field of media studies, with theories exploring the position and functioning of mass media in contemporary society. The students are informed about the most common types of media discourse analysis and their methods. Special attention is paid to marketing communication and journalism.
Prerequisites
JP1-B

Assessment methods and criteria
Combined examination

Requirements will be specified at the beginning of the semester.
Recommended literature
  • Viz obsah předmětu.
  • Viz obsah předmětu.
  • VIZ PŘEHLED LÁTKY.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester