|
Lecturer(s)
|
-
Röhrich Alex, PhDr. Ph.D.
|
|
Course content
|
The course presents the students with essential topics in the field of media studies, with theories exploring the position and functioning of mass media in contemporary society. The students are informed about the most common types of media discourse analysis and their methods. Special attention is paid to marketing communication and journalism.
|
|
Learning activities and teaching methods
|
Monological explanation (lecture, presentation,briefing), Project teaching
- Class attendance
- 14 hours per semester
|
|
Learning outcomes
|
The course presents the students with essential topics in the field of media studies, with theories exploring the position and functioning of mass media in contemporary society. The students are informed about the most common types of media discourse analysis and their methods. Special attention is paid to marketing communication and journalism.
The course presents the students with essential topics in the field of media studies, with theories exploring the position and functioning of mass media in contemporary society. The students are informed about the most common types of media discourse analysis and their methods. Special attention is paid to marketing communication and journalism.
|
|
Prerequisites
|
JP1-B
|
|
Assessment methods and criteria
|
Combined examination
Requirements will be specified at the beginning of the semester.
|
|
Recommended literature
|
-
Viz obsah předmětu.
-
Viz obsah předmětu.
-
Viz obsah předmětu.
|