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Lecturer(s)
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Antlová Klára, doc. Ing. Ph.D.
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Course content
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Course programme : 1. Introduction to the course 2. Business models (B2B, B2C, electronic auctions? ) 3. Electronic commerce strategy 4. Marketing on Internet 5. Search engine optimization 6. Design of Web search 7. E-metrics of successful web 8. System model of e-commerce 9. Security of electronic commerce 10. Web 2.0 - Social networking 11. E-government 12- E-learning 13. Trends
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing)
- Class attendance
- 28 hours per semester
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Learning outcomes
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The aims of this module is to understand the broad strategic impact of the development of the electronic comeerce, to understand the implications of EC for business models and how EC is changing the behaviour of enterprises.
Students obtain knowledge in given course in accordance with requirements and course programme.
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Prerequisites
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Students should have the basic knowledge about information and communication technology, management and marketing.
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Assessment methods and criteria
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Written exam
Presentation of semester project
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Recommended literature
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Hlavenka, J. Dělejte byznys na Internetu. Computer Press, 1999.
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Kosek, J. PHP, tvorba interaktivních internetových aplikací. Grada Publishing, 1999.
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Kosiur, D. a kol. Elektronická komerce. Grada,, 1998.
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Treese, W., Steward, L. Designing Systems for Internet Commerce. Addison Wesley, 1999.
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