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Lecturer(s)
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Pechová Zuzana, Mgr. Ph.D.
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Valešová Hana, PhDr. Ph.D.
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Course content
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Thematic areas: 1. Culture and its educational potential, cultural institutions. 2. Cultural and historical heritage, extracurricular cultural space. 3. Cultural and historical heritage - tangible, cultural and historical heritage - intangible. 4. Landscape, place in the context of school, extracurricular excursions, and cultural projects in the context of teaching organization. 5. Exhibition institutions and their lecture centers, curatorial and production possibilities for cultural projects at school. 6. Principles of creating and implementing your own project or excursion - planning, forms, safety, implementation, reflection, archiving, promotion. 7. Creating a proposal for your own project or excursion, piloting your own project or excursion.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming), Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments), Problematic methods (research and exploration), Seminár
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Learning outcomes
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Theoretical knowledge and practical skills in the field.
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Prerequisites
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General orientation in the subject.
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Assessment methods and criteria
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Presentation of acquired knowledge via paper
Active participation in exercises, practical seminar work.
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Recommended literature
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HORÁČEK, R. Galerijní animace a zprostředkování umění.
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JOHNOVÁ, R. & Černá, J.. Arts marketing: marketing umění a kulturního dědictví. Praha: Oeconomica, 2009.
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Kelner, L.:. Marketing a management muzeí a památek. Grada Publishing, Praha, 2005. ISBN 80-247-1104-4.
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