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Lecturer(s)
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Sabáčková Markéta, Mgr. Bc.
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Pokorný Tomáš, Mgr.
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Course content
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Lectures and exercises: 1. Sport in the environment of the Czech Republic (historical context, management of sport in the Czech Republic). 2. Legislative anchoring of sport in the Czech Republic (Act on Support of Sport, Civil Code, school sport). 3. Sport as part of municipal policy (Law on Regions, Law on Municipalities, budget rules, sports development plans and other strategic documents). 4. Sources of sports funding (funds, subsidies, contributions, volunteering, how to create and submit the correct application). 5. Current state of municipal sports fields. 6. Evaluation of findings and suggestions from the visit to municipal sports grounds. 7. Sport as a source of tourism. 8. Tourism (characteristics, history, current status and trends). 9. Tourism in the legal sense (Ministry for Regional Development, tourism organization, EU). 10. Tourism in the municipal concept (city information center, municipal tourism strategy, sustainability). 11. Municipal information center in practice. 12. Evaluation of findings and suggestions from the visit to the city information center. 13. Preparation for seminar work. 14. Presentation of the seminar work.
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Learning activities and teaching methods
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Lecture, Practicum
- Class attendance
- 28 hours per semester
- Presentation preparation (report)
- 30 hours per semester
- Preparation for credit
- 30 hours per semester
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Learning outcomes
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The aim of the subject is to introduce students to the content and principles of the municipal support of sport and tourist trade.
Students received special competences as per curriculum of accredited specialisation.
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Prerequisites
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They are not required.
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Assessment methods and criteria
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Written assignment
Participation in classes, preparation and presentation of seminar work.
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Recommended literature
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GOELDNER, C. R., BRENT RICHIE, J. R. Cestovní ruch - principy, příklady, trendy.. Praha: BizBooks, 2014. ISBN 978-80-247-3749-2.
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NOVÁ, J., RACEK, O., NOVOTNÝ, J. a kol. Management, marketing a ekonomika sportu.. Brno: Masarykova univerzita, 2017. ISBN 978-80-210-8346-2.
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PALATKOVÁ, M., ZICHOVÁ, J. Ekonomika turismu.. Praha: Grada, 2014. ISBN 978-80-247-3643-3.
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PALATKOVÁ, M., ZICHOVÁ, J. Marketingový management destinací.. Praha: Grada, 2011. ISBN 978-80-247-3749-2.
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RAŠOVSKÁ, I., RYGLOVÁ, K. Management kvality služeb v cestovním ruchu.. Praha: Grada, 2017. ISBN 978-80-247-5021-7.
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REKTOŘÍK, J., PIROŽEK, P., NOVÁ, J. Projektový management ve sportu.. Brno: Masarykova univerzita, 2015. ISBN 978-80-210-7995-3.
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