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Lecturer(s)
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Knížek Roman, Ing. Ph.D., MBA
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Course content
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1. Textile market and textile product within the CZ , EU, World 2. Specification of the textile production in aspect of sales - classic, fashionable and functional textiles , smart textiles 3. Selection and characterization of textile product , determine its properties and user parameters 4. Distribution of textile products , distribution channels, business documentation 5. Specification of textile product for wholesale and retail 6. Qualitative and environmental aspects of sales of textile products 7. The importance of ISO standards , Eco - certificates and brands on the textile market 8. Preparation and implementation of a business meeting, formulation of questions , SSTC , SPIN marketing 9. Determining the customer needs and purchase motives , setting sales strategy 10. Role and profile of dealer in textile goods , GSG actions , CRM 11. Relationship quality - value for money - brand - price 12. Price, price policy , price negotiations , cooperation, trade service 13. Support of sales of textile goods - advertising , exhibitions and fairs, training and education
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Motoric and practical working skills training
- Class attendance
- 40 hours per semester
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Learning outcomes
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Specification of textile production - sales aspect. Distribution of textile goods. Selection and characteristic of textile product range. Qualitative and ecological aspects of textile product marketability. Signification of Eco- and ISO-certificate on the textile market. Role and profile building of textile sales manager and of drapers. Preparation and realization of transaction. Textile exhibition, textile fair, presentation of textile goods, fashion trends.
Student gets knowledges about doing business with textile products
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Prerequisites
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Knowledges of textile goods, marketing and managment
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Assessment methods and criteria
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Oral exam
Credit: work out homeworks Exam: writting
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Recommended literature
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Čichovský, L. Marketing zahraničního obchodu. Radix Praha, 1997. ISBN 80-86031-07-1.
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Gretz,K.F.,Drozdech,S.r. Psychologie prodeje, 1990.
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Kolektiv autorů. Manažerem na jednotném trhu EU, 2003.
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Kotler, P. Marketing management, 1995.
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Kotler, P. Marketing management, 2000.
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