| Course title | Innovative Marketing |
|---|---|
| Course code | KMG/IM-E |
| Organizational form of instruction | Lecture + Seminary |
| Level of course | Master |
| Year of study | not specified |
| Semester | Summer |
| Number of ECTS credits | 6 |
| Language of instruction | English, English |
| Status of course | unspecified |
| Form of instruction | Face-to-face |
| Work placements | Course does not contain work placement |
| Recommended optional programme components | None |
| Course availability | The course is available to visiting students |
| Lecturer(s) |
|---|
|
| Course content |
|
unspecified
|
| Learning activities and teaching methods |
| Lecture |
| Learning outcomes |
|
The course expands the basic perception of marketing by current and future trends. Innovative marketing captures the changes associated with industrial revolution 4.0. The lectures present the application of digitization in marketing.
|
| Prerequisites |
|
unspecified
|
| Assessment methods and criteria |
|
Written exam
|
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|