| Course title | Selected Chapters from Marketing |
|---|---|
| Course code | KMG/VMI-D |
| Organizational form of instruction | Lecture |
| Level of course | Doctoral |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 10 |
| Language of instruction | Czech |
| Status of course | unspecified |
| Form of instruction | Face-to-face |
| Work placements | Course does not contain work placement |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
1. Analysis of factors on customer behaviour 2. Market segmentation 3. Decision making processes 4. Organisational decision making 5. Models of customer behavior 6. Communication and customer 7. Theories of international trade 8. Reasons for export 9. Research and analysis of foreign markets 10. Entry methods on foreign markets 11. Marketing mix 12. Organisation of export activity
|
| Learning activities and teaching methods |
Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments)
|
| Learning outcomes |
|
The objective of the subject there is a introduction to a marketing branches they are not very often covered by study schemes of czech economic universities. They are Consumer Behavior, International Marketing and Industrial Marketing. The subject is oriented to the non- specialists in marketing. The subjekt is finished by essay.
Students obtain knowledge in given course in accordance with requirements and course programme. |
| Prerequisites |
|
Marketing knowledge
|
| Assessment methods and criteria |
|
Oral exam
working out of project |
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Economics | Study plan (Version): Managerial Informatics (2014) | Category: Economy | - | Recommended year of study:-, Recommended semester: - |