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Lecturer(s)
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Pelloneová Natalie, Ing. Ph.D.
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Žižka Miroslav, prof. Ing. Ph.D.
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Course content
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Lectures (topics): 1. Basic terms - economics, economics, management, management. Business, business, businessman. Breakdown of enterprises by different criteria. 2. Setting up a business. Business corporations. 3. Company organization, organizational structures. 4. Balance sheets. Ownership issues of a business, depreciation policy. 5. Capital issues of a business. Determination of cost of capital. 6. Costs, revenues and profit. Business performance. 7. Financial management, types and ways of financing an enterprise. Cash flow management. 8. Prices, objectives and methods of price policy of a business. 9. Marketing. Marketing tools. 10. Investment activities of a business, financing and planning investment, investment efficiency evaluation, investment risks, portfolio. 11. Human resources in a business, content and objectives. Motivation and reward. 12. Crisis development in a business. Remediation programme. 13. Business grouping and liquidation of a business. 14. Bankruptcy and methods of solving (insolvency proceedings). Seminars (topics): The seminars cover the information presented during the lectures. Weeks 1-2 cover the basic concepts and relations in business administration, the legal framework, requirements and prerequisites for setting up a business including the legal forms of doing business. The following weeks are devoted to discussions and practising the given topics including computational tasks. A credit test is sat at the end of the semester.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Seminár, E-learning
- Preparation for exam
- 40 hours per semester
- Preparation for formative assessments
- 25 hours per semester
- Home preparation for classes
- 30 hours per semester
- Class attendance
- 56 hours per semester
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Learning outcomes
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To introduce students to the objectives of a business, the legal framework of the business environment, the ownership and capital structure , basic forms of an organisation and management, further, to business management, pricing policy, basics of financing, principles and methods of investment, business crisis management.
Students obtain knowledge in given course in accordance with requirements and course programme.
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Prerequisites
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No specification.
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Assessment methods and criteria
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Combined examination, Oral exam, Written exam
Credit: Passing the credit test conditions, min successful 60% Exam: Numerical examples, verification of theoretical knowledge
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Recommended literature
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SCHOELLOVÁ, H. Podniková ekonomika: sbírka příkladů a případových studií.. Praha: C. H. Beck, 2015. ISBN 978-80-7400-275-5.
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SYNEK, M., E. KISLINGEROVÁ, et al. Podniková ekonomika. 6. vyd.. Praha: C. H. Beck, 2015. ISBN 978-80-7400-274-8.
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SYNEK, M. Manažerská ekonomika. 5. vyd.. Praha: Grada Publishing, 2011. ISBN 978-80-247-3494-1.
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WOEHE, G. a E. KISLINGEROVÁ. Úvod do podnikového hospodářství. 2.vyd.. Praha: C. H. Beck, 2007. ISBN 978-80-7179-897-2.
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ŽIŽKA, M. a K. MARŠÍKOVÁ. Ekonomika podniku v teorii a příkladech. Liberec: Technická univerzita v Liberci, 2014. ISBN 978-80-7494-126-9.
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