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Lecturer(s)
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Švermová Pavla, Ing. Ph.D.
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Course content
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Lectures (topics): 1. Basic concepts of CSR. 2. Historical and contemporary view of CSR. 3. Theory of the stakeholders. 4. Social pillar. 5. The economic pillar. 6. Environmental pillar. 7. CSR standards. 8. Equal Opportunities, Diversity Management. 9. Social entrepreneurship. 10. Benefits, measurement, CSR reporting in practice. 11. Practice of CSR in the Czech Republic and abroad. 12. Economics and CSR, indicators. 13. CSR in small and medium-sized enterprises. 14. CSR yes or no. Seminars (topics): 1. Organizations supporting the activities of CSR in the Czech Republic and abroad. 2. Greenwashing, advertising ethics. 3. ISO 26000. 4. CSR competitions, analysis of case studies from practice. 5. Presentation of students' semestral projects.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing)
- Semestral paper
- 25 hours per semester
- Preparation for exam
- 42 hours per semester
- Home preparation for classes
- 10 hours per semester
- Class attendance
- 42 hours per semester
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Learning outcomes
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The course introduces students to the basic idea of corporate social responsibility, which represents a way of doing business that goes beyond ethical, legal, commercial and social expectations. Corporate Social Responsibility (CSR) requires a shift from a "profit only" level to a wider level that includes the "people, planet, profit". The course will present three basic pillars: social policy of the company, environmental management in relation to the economic aspects of the company. Students will be introduced to the implementation of the CSR concept into corporate practice, CSR tools and the positive effects of the concept. The theoretical part of the subject will be supplemented by practical examples of CSR not only in the Czech Republic but also abroad.
Students obtain knowledge in given course in accordance with requirements and course programme. The obtained knowledge will be applicated in practice within company management on the level of top and middle management.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Combined examination, Written exam
Credit: Submission of semestral work, presentation on the exercise. Exam: Written exam, at least 70 % points.
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Recommended literature
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BLOWFIELD, M. a A. MURRAY. Corporate Responsibility. A Critical Introduction. London: Oxford University Press, 2008. ISBN 10:0-19956243-1.
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KAŠPAROVÁ, K. a V. KUNZ. Moderní přístupy ke společenské odpovědnosti firem a CSR reportování. Praha: Grada Publishing, 2013. ISBN 978-80-247-4480-3.
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KOTLER, P. a N. LEE. Corporate Social Responsibility: Doing the Most Good for Your Company. Hoboken: John Wiley and Sons, 2005. ISBN 978-0-471-47644-5.
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KUNZ, V. Společenská odpovědnost firem. Praha: Grada Publishing, 2012. ISBN 978-80-247-3983-0.
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PAVLÍK, M. a M. BĚLČÍK, et al. Společenská odpovědnost organizace - CSR v praxi a jak s ním dál. Praha: Grada Publishing, 2010. ISBN 978-80-247-3157-5.
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PETŘÍKOVÁ, R., Z. HOFBRUCKEROVÁ, R. LEŠINGEROVÁ a P. HERCÍK. Společenská odpovědnost organizací. Ostrava: DTO CZ, 2008. ISBN 978-80-02-02099-.
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PUTNOVÁ, A. a P. SEKNIČKA. Etické řízení ve firmě: nástroje a metody: etický a sociální audit. Praha: Grada Publishing, 2007. ISBN 978-80-247-1621-3.
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ZADRAŽILOVÁ, D. et al. Společenská odpovědnost podniků. Transparentnost a etika podnikání. Praha: C. H. BECK, 2010. ISBN 978-80-7400-192-5.
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