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Lecturer(s)
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Kuprová Klára, PhDr. Ph.D.
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Course content
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Lectures: 1. Organizations of a profitable character (professional sport clubs, travel agencies, marketing agencies, business companies providing with sport service). 2. Organizations of a non-profitable character (associations, public benefit societies, interest societies, foundations, state and private organizations). 3. The possibilities of grant programmes (appeal, demand, organization). 4. The rudiments of sponsorship (offers, appeal to societies, the evaluation of co-operation). 5. Advertisement (basic procedures, financial analyses, contributions, difficulty, viral advertisement). 6. Professional function of sport, media, management of sportsmen, evaluation of results. 7. Management of human resources in sport and the specifics of management and evaluation of human resources in sport organizations. Seminars: 1. Sport event organized, managed and evaluated by students. 2. Sport event organized, managed and evaluated by students. 3. Sport event organized, managed and evaluated by students. 4. Sport event organized, managed and evaluated by students. 5. Sport event organized, managed and evaluated by students. 6. Sport event organized, managed and evaluated by students. 7. Sport event organized, managed and evaluated by students.
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Learning activities and teaching methods
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Project teaching, Group consultation, Lecture
- Class attendance
- 28 hours per semester
- Preparation for credit
- 10 hours per semester
- Preparation for exam
- 25 hours per semester
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Learning outcomes
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The aim of the subject is to introduce students to the problematics of organization and management of sport events, marketing, with sponsorship and advertisement.
Students received special competences as per curriculum of accredited specialisation.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral exam, Presentation of artistic and creative activities
Course credit requirements: Active participation at the seminars, organization and management of a sport event for other students. Examination requirements: Oral examination.
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Recommended literature
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BLAŽEK, L. Management. Organizování, rozhodování, ovlivňování. Praha: Grada, 2014. ISBN 978-80-247-4429-2.
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ČÁSLAVOVÁ, E. Management v tělesné výchově a sportu. Praha : UK, 2004. ISBN 80-246-0050-1.
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KUNZ, V. Sportovní marketing CSR a sponzoring. Praha: Grada, 2018. ISBN 978-80-271-0560-1.
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SVOZILOVÁ, A. Projektový management. Praha: Grada, 2006. ISBN 80-247-1501-5.
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