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Lecturer(s)
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Course content
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1. Introduction to Vector Graphics and Adobe Illustrator - Basic tools, drawing curves and shapes 2. Working with Colors (Illustrator) - Colors, gradients, negative space 3. Creating Logos and Icons (Illustrator) - Designing a simple logo and icons 4. Basics of Layout and Working with InDesign - Document setup, typographic grid, text layout 5. Typography and Print Design (InDesign) - Combining text and graphics 6. Advanced Vector Graphics (Illustrator) - Effects, layers, and masking 7. Poster and Print Material Design (Illustrator + InDesign) - Visual layout for various formats 8. Interactive Publications and Export (InDesign) - Exporting for print and digital media, interactive elements 9. Field Trip: Visit to a Graphic Design Studio - Getting to know the professional graphic design process 10. Advanced Layout and Publishing Techniques (InDesign) - Creating multi-layered documents and magazines 11. Using AI Tools in Illustrator and InDesign - Automating design tasks and efficient creation 12. Final Project Work - Basic Logo Manual - Consultations and individual creation of a publication or portfolio 13. Presentation of Print Materials and Preparation for Digital Platforms - Optimization for print and online formats 14. Final Evaluation and Project Presentations - Project presentations, feedback, and evaluation
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Learning activities and teaching methods
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Individual creative and artistic activities
- Final processing work
- 28 hours per semester
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Learning outcomes
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The history of typography from classic handwriting, photosetting to computer technology - Art and technology - work with fonts, print layout - Font anatomy - Logo - symbol - Graphic design in public space and architecture - Electronic media - Websites creation - Font in a virtual world. Images and symbols. Language and font. Visual narration. Architecture in graphic design. Graphic design in architecture.
Capabilities in the field of visual art.
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Prerequisites
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Capabilities in the field of visual art.
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Assessment methods and criteria
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Practical exam
"Submission of graphic assignments and a minimum of 75% class attendance required."
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Recommended literature
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BERAN, Vladimír. Aktualizovaný typografický manuál. 8. vyd.. Praha, 2016. ISBN 80-260-7606-3.
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BLAŽEK, Filip. Typokniha: průvodce tvorbou tiskovin. Praha, 2022. ISBN 978-8088308-70-6.
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EUROMEDIA GROUP. Grafický design pro každého. Praha, 2020. ISBN 978-80-242-6903-0.
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KUDRNOVSKÁ, Linda. Identita - Příběh českého grafického designu. Praha, 2024. ISBN 9788076375277.
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MÜLLER, Jens a WIEDEMANN, Julius (ed.). The history of graphic design. Vol. 2, 1960-Today. Köln, 2022. ISBN 978-3-8365-7037-4.
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MÜLLER, Jens. Logo Beginnings. Berlin. 2022.
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PETERS, Allan. Logos that Last: How to Create Iconic Visual Brandin. London, 2013. ISBN 0760383170.
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RENDGEN, Sandra, WIEDEMANN, Julius (ed.). Information graphics. Köln, 2020. ISBN 978-3-8365-8383-1.
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SIDUN, Radek. Diakritický manuál: případová studie nově navržených akcentů současných písem. Praha, 2021. ISBN 978-80-88308-07-2.
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SIDUN, Radek. Diakritický manuál: případová studie nově navržených akcentů současných písem.. Praha, 2021. ISBN 978-80-88308-07-2.
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