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Lecturer(s)
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Course content
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1. Introduction to Advanced Graphic Design and Visual Storytelling - Creating stories through imagery, basic composition 2. Basics of Digital Illustration and Drawing in Photoshop - Using digital brushes, drawing and shading 3. Retouching and Advanced Photo Editing - Retouching techniques, color correction, and removing imperfections 4. Artistic Techniques and Digital Painting in Photoshop - Combining layers, textures, and digital painting 5. Creating Visual Identity and Logo Design - Basic principles of visual identity and its application 6. Integrating Photoshop with Illustrator and InDesign - Combining vector graphics and bitmap images 7. Creating Book Layouts and Bookbinding - Working with multi-page documents, designing a book or brochure 8. Advanced Work with Layers and Masks in Photoshop - Creating complex compositions using masking 9. Visual Storytelling in Advertising and Marketing - Preparing a visual campaign and promotional materials 10. Field Trip: Visit to a Printing House or Bookbindery - Introduction to printing technologies and bookbinding 11. Final Project Work - Designing a Publication or Visual Identity - Consultations and individual project development 12. Preparing for Print and Digital Formats - Optimizing designs for print and digital publishing 13. Finalization and Project Presentations - Preparing for the final project presentation 14. Final Evaluation and Feedback - Project presentations, evaluation, and feedback from instructors and peers
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Learning activities and teaching methods
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Individual creative and artistic activities
- Final processing work
- 28 hours per semester
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Learning outcomes
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The history of typography from classic handwriting, photosetting to computer technology - Art and technology - work with fonts, print layout - Font anatomy - Logo - symbol - Graphic design in public space and architecture - Electronic media - Websites creation - Font in a virtual world. Images and symbols. Language and font. Visual narration. Architecture in graphic design. Graphic design in architecture.
Capabilities in the field of visual art.
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Prerequisites
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Capabilities in the field of visual art.
KUM/GD1
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Assessment methods and criteria
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Practical exam
"Submission of graphic assignments and a minimum of 75% class attendance required."
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Recommended literature
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FAULKNER, Andrev. Adobe Photoshop: oficiální výukový kurz. Brno, 2022. ISBN 978-80-251-5079-5.
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FORDHAM, Demetrius. How to Photograph People: Learn to take incredible portraits & more. London, 2022. ISBN 9781781578247.
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MA, Alex. AI in Photoshop: How to use Generative Fill in PS. London, 2024. ISBN 979-8884057135.
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MILLER, Judith a INSTITUTION, Smithsonian (ed.). Design, Second Edition: The Definitive Visual Guide.. Manchester:, 2021. ISBN 1465491376.
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MÜLLER, Jens a WIEDEMANN, Julius (ed.). The history of graphic design. Vol. 2, 1960-Today. Köln, 2022. ISBN 978-3-8365-7037-4.
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RENDGEN, Sandra, WIEDEMANN, Julius (ed.). Information graphics. Köln:, 2020. ISBN 978-3-8365-8383-1.
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STOPHER, Ben. Design and Digital Interfaces. London, 2021. ISBN 9781350068292.
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