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Lecturer(s)
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Course content
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What is entrepreneurship ("business"). Not only the theoretical basis of what the "business" is, why do it, or why not. What is the sense of business. What is the company, why and how the company has to exist. What is the intention of the entrepreneur (I.). What is the business plan. How and where to begin. What you are more a visionary, a manager or an expert in this business? What is a leader. Counting is necessary (operational C-F slightly differently). Who is for you the customer. How an why to impress the customer, what to realize when the presentation of your product and company. What are the customer expectations. What are your expectations. How to attract investors. What is freedom of enterprise. What is the intention of the entrepreneur (II.) First ("the other") business plan.
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Learning activities and teaching methods
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Active metods (simulation, situational contingency methods, drama,acting, namagerial acting )
- Practical training (number of hours)
- 60 hours per semester
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Learning outcomes
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The form of seminars, workshops and events related to the theme of creation, introduction and implementation of the business plan. The program will include discussion sessions with successful entrepreneurs who have businesses to their employees, and different kind of relation than the current standard is.
Open thinking
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Prerequisites
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Open thinking
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Assessment methods and criteria
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Practical exam
For credit student has to write a paper on the topic, in which the reflect own position on the issue of lectures.
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Recommended literature
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Cekota, A.:. Geniální podnikatel Antonín Baťa. Nadace Tomáše Bati, 2016.
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Collins, J.:. Jak z dobré firmy udělat skvělou. Grada Publishing, 2008.
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Košťuriak, J.:. Vlastní cestou, Jak v podnikání rozvíjet výkonnost, výjimečnost a vášeň. PeopleComm, 2016.
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Lanoux, F.:. Budoucnost organizací, průvodce budování organizací v 21. století na základě evoluce lidského uvažování. PeopleComm, 2016.
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Sinek, S.:. Začněte s PROČ: Jak vůdčí osobnosti inspirují k činům. Jan melvil Publishing, 2013.
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