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Lecturer(s)
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Course content
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List of topics in lectures / seminars: <ol> <li> Why innovation and what is entrepreneurship? </ li> <li> Idea Generation - Resources for Ideas, Business Canvas as a Starting Point for Own Business Development and Commercialization, Design-Thinking Methodology. <li> Validation and business potential - methods to verify the hypotheses and potential of the idea, the customer as a key sales factor. </ li> <li> Legal bases for innovators and entrepreneurs, intellectual protection and R&D principles <li> Competition analysis based on case study of already existing successful start-ups. </ li> <li> Financial Planning and Management. </ li> <li> Shop for innovators at a glance. </ li> <li> Business Plan. </ li> <li> Communication and presentation skills - how to promote innovation? </ li> </ ol> The course will be taught practically in blocks where lectures and exercises are interspersed. Students will experience the whole process from coming up with an idea, developing it, testing it in the marketplace to the basics of legal analysis of their own business and/or research, including intellectual property issues. Students will learn how to work effectively with innovation. They will learn how to increase their chances of success in science, research and/or entrepreneurship. They will also acquire the skills needed to implement their ideas, including the development of business plans and the development of skills to present and defend their ideas. Classes will be based on real student or team ideas, with the possibility of further development and acceleration on the TUL campus. The course will culminate in a final presentation to a panel of experts who will judge the quality of the work.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming), Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments)
- Class attendance
- 18 hours per semester
- Presentation preparation (report)
- 20 hours per semester
- Preparation for credit
- 20 hours per semester
- Home preparation for classes
- 9 hours per semester
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Learning outcomes
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The aim of the course is to introduce students to the basics of innovation management and technology transfer in the field of new technologies (deep-tech). By completing the course, students will gain the insight and skills needed for entrepreneurship and/or a successful employment career in the knowledge economy.
Be able to evaluate the potential of a business plan. Understand case studies. Design organizational structure of the company. Present the project. To manage research and development projects.
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Prerequisites
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Students would be supposed to have basic knowledge in the range of secondary studies.
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Assessment methods and criteria
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Written exam, Presentation of group work
Credit: minimum 80% attendance at seminars and a personal presentation (pitch) at the end of the programme.
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Recommended literature
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C. Freeman. The Economics of Industrial Innovation.. Frances Printer; London. 2nd Ed., 1982.
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C.M. Christensen. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (3rd Edition).. HBS Press; Cambridge; MA., 2003.
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E. Ries. The lean startup.. New York. Crown Business, 2011. ISBN 978-0-307-88789-4.
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P. Drucker. Innovation and entrepreneurship.. Routledge. (1st Ed.), 2015. ISBN 978-1138168343.
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P. Trott. Innovation Management and New Product Development (4th Edition). Prentice Hall / Finantial Times;. London, 2008.
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R. Leifer - G. Colarelli O'Connor - L.S. Peters. Radical Innovation.. Harward Business School Press; Boston; MA., 2000.
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T. Jones. New Product Development: An Introduction to a Multifunctional Process. Butterworth-Heinemann. Oxford, 1997.
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T.J. Allen. Managing the Flow of Technology.. MIT Press. Cambridge; MA, 1977.
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