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Lecturer(s)
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Röhrich Alex, PhDr. Ph.D.
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Course content
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With the development of new media, the demand for marketing and advertising texts has also increased many times over. The course is implemented in the form of a three-day workshop attended by experts from practice. The aim of the workshop is to provide students with practical tips for writing these texts, the purpose of which is to address, engage and influence readers. Emphasis is put on the formal and content quality of these texts, as well as on creativity.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Project teaching
- Class attendance
- 28 hours per semester
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Learning outcomes
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With the development of new media, the demand for marketing and advertising texts has also increased many times over. The course is implemented in the form of a three-day workshop attended by experts from practice. The aim of the workshop is to provide students with practical tips for writing these texts, the purpose of which is to address, engage and influence readers. Emphasis is put on the formal and content quality of these texts, as well as on creativity.
With the development of new media, the demand for marketing and advertising texts has also increased many times over. The course is implemented in the form of a three-day workshop attended by experts from practice. The aim of the workshop is to provide students with practical tips for writing these texts, the purpose of which is to address, engage and influence readers. Emphasis is put on the formal and content quality of these texts, as well as on creativity.
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Prerequisites
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ZMA
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Assessment methods and criteria
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Combined examination
Requirements will be specified at the beginning of the semester.
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Recommended literature
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