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Lecturer(s)
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Semerádová Tereza, Mgr. Ph.D.
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Course content
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Course programme : 1. Introduction to the course 2. Business models (B2B, B2C, electronic auctions? ) 3. Electronic commerce strategy 4. Marketing on Internet 5. Search engine optimization 6. Design of Web search 7. E-metrics of successful web 8. System model of e-commerce 9. Security of electronic commerce 10. Web 2.0 - Social networking 11. E-government 12- E-learning 13. Trends
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing)
- Class attendance
- 28 hours per semester
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Learning outcomes
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The aim of the course is to provide students with a basic overview of e-business issues. Students will learn the basic models of e-business, the necessary strategies, security issues, the use of Internet in marketing, and metrics that will allow them to tailor individual strategies according to customer preferences. The course also focuses on the distribution of multimedia promotional materials using the most commonly used online advertising tools such as Google Adwards, Sklik and Meta ads.
Students obtain knowledge in given course in accordance with requirements and course programme.
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Prerequisites
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Students should have the basic knowledge about information and communication technology, management and marketing.
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Assessment methods and criteria
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Written exam
Presentation of semester project
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Recommended literature
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Hlavenka, J. Dělejte byznys na Internetu. Computer Press, 1999.
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Kosek, J. PHP, tvorba interaktivních internetových aplikací. Grada Publishing, 1999.
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Kosiur, D. a kol. Elektronická komerce. Grada,, 1998.
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Treese, W., Steward, L. Designing Systems for Internet Commerce. Addison Wesley, 1999.
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