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Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments), Independent creative and artistic activities, Individual consultation, Seminár
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BERRY, M. a G. LINOFF. Data Mining Techniques - For Marketing, Sales, and Customer Relationship Management. Indianapolis, John Wiley & Sons, 2004.
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H. Řezanková. Analýza dat z dotazníkových šetření.. Praha, 2010. ISBN 978-80-7431-019-5.
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Chakrapani, Ch. Statistics in Market Research.. 2004. ISBN 9780470689370.
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I. Pecáková. Statistika v terénních průzkumech. Praha, 2011. ISBN 978-80-7431-039-3.
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J. Ramík. Statistické metody v marketingu. Ostrava, 2005.
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Rossi, P.E., Allenby, G.M., Mcculloh, R. Bayesian Statistics and Marketing. 2005. ISBN 13-978-0-470863-6.
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