| Course title | Strategic Marketing |
|---|---|
| Course code | KMG/STM |
| Organizational form of instruction | Lecture + Lesson |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Summer |
| Number of ECTS credits | 5 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | Course does not contain work placement |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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Content 1.Introduction, basic terms 2.Marketing aims, marketing planning 3.Data formulation 4. Overview of strategies 5.Financial market strategy 6.Competitive (rival oriented) strategies 7.Product strategies and new product development 8.Pricing- strategies and methods 9.Distribution strategy and channel management 10.Communication strategy in: advertising, sales promotion, public relations 11.Strategies on different markets 12. Evaluation of strategies 13.Implementation of marketing strategy 14.Controlling marketing strategy
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| Learning activities and teaching methods |
Monological explanation (lecture, presentation,briefing)
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| Learning outcomes |
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Every firm must search for strategies, marketing plans, and finally, a whole marketing program. Steps in planning are investigated from introductory analysis to implementation and control
Students obtain knowledge in given course in accordance with requirements and course programme. |
| Prerequisites |
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marketing
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| Assessment methods and criteria |
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Written exam
Participation on seminars, defence of semestral work exam:written |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Textile Engineering | Study plan (Version): Textile marketing (2012) | Category: Textile production and clothing industry | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Textile Technologies, Materials and Nanomaterials (2016) | Category: Textile production and clothing industry | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Clothing Production and Management of Clothing Trade (2012) | Category: Textile production and clothing industry | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Textile Technologies, Materials and Nanomaterials (2012) | Category: Textile production and clothing industry | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Textile Technologies, Materials and Nanomaterials (2016) | Category: Textile production and clothing industry | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Textile Technologies, Materials and Nanomaterials (2012) | Category: Textile production and clothing industry | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Textile Technologies, Materials and Nanomaterials (2012) | Category: Textile production and clothing industry | - | Recommended year of study:-, Recommended semester: Summer |