|
Lecturer(s)
|
-
Žižka Miroslav, prof. Ing. Ph.D.
|
|
Course content
|
1. Enterprise - company structure, state task. 2. Firm establishment, legal forms of enterprises. 3. Organisational structures of companies. 4. Assets and capital structure of company, depreciatins, balance sheet. 5. Revenues, costs, economic results, cost functions, variable and fixed costs, calculation, profit. 6. Financial management, types and methods of firm´s financing. Firm´s financing. Cash flow. Financial analysis. 7. Prices, goals, company price policy. 8. Marketing. Marketing mix. Theory of innovations. Supplying. Sale, distribution channels. 9. Investment activities in company, financing and planning of investments, valuation of investments effectiveness by static and dynamic methods, investing risk, portfolio. 10. Firm´s strategy, basic terms. Top, tactic and operative management. 11. Personal management, target. Motivation, wages, salaries. 12. Cooperation, concentration, merger. 13. Crise development. Liquidation, gross estate. 14. Analysis of firm´s activities, systems of indicators, comparison among companies.
|
|
Learning activities and teaching methods
|
Monological explanation (lecture, presentation,briefing)
- Class attendance
- 56 hours per semester
|
|
Learning outcomes
|
The aim of the course is to acquaint students with the missions and objectives of enterprise. Legislative framework. Property and capital structure. Basic forms of organization and management. Input and output, costs, economic results, prices. Foundation funding. Investment. Remediation and termination of the company. Analysis of company activities, construction of indicators.
Students obtain knowledge in given course in accordance with requirements and course programme.
|
|
Prerequisites
|
No specification.
|
|
Assessment methods and criteria
|
Combined examination, Written exam
credit: 80% attendance at seminars, two successfull tests written exam
|
|
Recommended literature
|
-
FOTR, J. a I. SOUČEK. Investiční rozhodování a řízení projektů. 1. vyd.. Praha: GRADA, 2011. ISBN 978-80-247-3293-0.
-
LESÁK, J. aj. Zákon o obchodních korporacích. Obchodní zákoník. Srovnávací texty. 1. vyd.. Praha: Wolters Kluwer, 2013. ISBN 978-80-7357-346-1.
-
SYNEK, M. aj. Manažerská ekonomika. 5. vyd.. Praha: GRADA. ISBN 978-80-247-3494-1.
-
SYNEK, M., E. KISLINGEROVÁ, aj. Podniková ekonomika. 5. vyd.. Praha: C. H. Beck. ISBN 978-80-7400-336-3.
-
VOCHOZKA, M., P. MULAČ, aj. Podniková ekonomika. 1. vyd.. Praha: GRADA, 2012. ISBN 978-80-247-4372-1.
|