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Lecturer(s)
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Burešová Jitka, Ing. Ph.D.
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Course content
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1. Basic concepts of marketing: customer, market, segmentation, environment analysis, strategy. 2. Marketing plan: planning, product, price, distribution, communication. 3. Basic concepts of project management: project definition, human resources, team manager, team roles. 4. Project initiation, project plan: objectives, three-dimensional imperativ, project benefits, planning, logical framework method, thought maps. 5. Project plan: WBS, timetable, critical paths, project staffing, budget, risk management, quality management. 6. Project implementation: assignment, task assignment, coordination, motivation, supervision, training, advice, team communication, conflict, project monitoring and control. 7. Completion of the project and final report: project documentation, project acceptance, project termination policy.
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming), Self-study (text study, reading, problematic tasks, practical tasks, experiments, research, written assignments), Students' portfolio
- Class attendance
- 14 hours per semester
- Home preparation for classes
- 14 hours per semester
- Preparation for credit
- 12 hours per semester
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Learning outcomes
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The aim of the course is to acquaint students with the basics of marketing and project management.
Student will be able: 1. to understand the area of marketing and project management 2. to use the knowledge and skills gained in the management of profitable and non-profit organizations
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Prerequisites
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Basic knowledge of marketing.
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Assessment methods and criteria
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Presentation of group work, Written assignment, Test
Preparation of a practical task in small groups and its presentation, written test.
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Recommended literature
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DĚDKOVÁ, J., HONZÁKOVÁ, I. Základy marketingu. Liberec: Technická univerzita v Liberci, 2008. ISBN 978-80-7372-411-5.
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EGER, L., et al. Management rizik vzdělávacích projektů. Plzeň: Nava, 2013. ISBN 978-80-7211-453-5.
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HAČKAJLOVÁ, L., PROSTĚJOVSKÁ, Z., TOMÁNKOVÁ, J. Projektový management. Praha: Vysoká škola ekonomie a managementu, 2013. ISBN 978-80-87839-00-3.
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MARŠÍKOVÁ, K. a M. ZBRÁNKOVÁ. Úvod do managementu I. 2. vyd. Liberec: Technická univerzita v Liberci, 2015. ISBN 978-80-7494-248-8.
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PLAMÍNEK, J. Vedení lidí, týmů a firem: praktický atlas managementu. Praha: Grada, 2011. ISBN 978-80-247-3664-8.
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ROSENAU, M. D. Řízení projektů. Brno: Computer Press, 2010. ISBN 978-80-251-1506-0.
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SVOZILOVÁ, A. Projektový management. Praha: Grada, 2016. ISBN 978-80-271-0075-0.
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VEBER, J. Management. Praha: Management Press, 2009. ISBN 978-80-7261-200-0.
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