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Lecturer(s)
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Charousek Jan, Mgr. Ph.D.
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Course content
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1. Basic conditions for the development of tourism. Trends in tourism development in the world and the Czech Republic. 2. Prerequisites for CR 3. Typology of Tourism 4. Development of Tourism 5. The Tourism market 6. Travel agents 7. Marketing in Tourism 8. Tourism services 9. Guide to Tourism 10. Typology of Tourism participants 11. Organization of Tourism 12. Presentation of events in Tourism 13. Credits
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Learning activities and teaching methods
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Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming), Students' portfolio, Students' self-study
- Class attendance
- 28 hours per semester
- Semestral paper
- 20 hours per semester
- Preparation for credit
- 20 hours per semester
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Learning outcomes
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Students will make themselves acquaint with assumptions of travel movement in the Czech Republic as well as in the world, especially it concerns travel agencies, exchange, accomodation and catering services.
Students received special competences as per curriculum of accredited specialisation.
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Prerequisites
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Premises are included in the abstracts of the subject and its curriculum.
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Assessment methods and criteria
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Test
- participation in exercises (2 permitted absences) - written test (required to write at least 70%, possible possibility of one correction) - preparation and presentation of a seminar paper in the field of tourism, which will then be presented in class
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Recommended literature
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FORET, M., FORETOVÁ, V. Jak rozvíjet místní cestovní ruch. Praha: Grada, 2001.. ISBN 80-247-0207-X.
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HLADKÁ, J. Technika cestovního ruchu. Praha : Grada, 1997..
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HOLEČEK, M., MARIOT, P., STŘÍDA, M. Zeměpis cestovního ruchu. Praha : ČGS, 1999, 104. s..
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HORNER,S., SWABROOKRE, J. Cestovní ruch, ubytování a stravování, využití volného času. Praha: Grada, 2003.. ISBN 80-247-0202-9.
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MALÁ, V. Cestovní ruch (vybrané kapitoly). Praha: VŠE, 1999.. ISBN 80-7079-443-7.
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