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Lecturer(s)
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Course content
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The subject is intended to be an exercise and a tool for future artists actively entering the public space, who will need to stand up to what entrepreneurs would. They will learn strategies for convincing a potential investor that they believe in their project, can present it and manage it. The student will participate in the Start-up TUL challenge at least once in a given academic year. Lecture topics: 1. Definition of concepts and issues of the subject in relation to the field of study. 2. What is entrepreneurship; 3. What is a StartUp 4. Mind maps; the art of presenting + negotiating 5. What is a service; what is success/failure; examples + presenting 6. principles of entrepreneurship; examples + presentation 7. project management 8. lean canvas + presentation 9. My project I (mind map, lean canvas, project plan framework) 10. My project II (presentation of business plan) 11. Growth in a modern company 12. Successful examples 13. Motivation and perspective of developing your own projects 14. Summary, interactive discussion, conditions for passing the graded credit.
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Learning activities and teaching methods
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Active metods (simulation, situational contingency methods, drama,acting, namagerial acting ), Lecture, Practicum
- Practical training (number of hours)
- 60 hours per semester
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Learning outcomes
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The form of seminars, workshops and events related to the theme of creation, introduction and implementation of the business plan. The program will include discussion sessions with successful entrepreneurs who have businesses to their employees, and different kind of relation than the current standard is.
Open thinking
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Prerequisites
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Open thinking
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Assessment methods and criteria
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Practical exam
Attendance at lectures and exercises at least 80%, preparation of a presentation on the assigned topic, preparation of a lean canvas and presentation of a business project, defense of the prepared business project.
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Recommended literature
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BLANCHARD, Kenneth a LORBER, Robert. Minutový manažer v praxi. Praha: Dobrovský, 2018. ISBN 978-80-7390-081-6.
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CEKOTA, Antonín. Geniální podnikatel Tomáš Baťa. Zlín: Univerzita Tomáše Bati, Fakulta managementu a ekonomiky, 2004. ISBN 80-7318-220-3.
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CIRILLO, Francesco. Technika Pomodoro: legendární systém pro plánování času a dokonalou koncetraci během hluboké práce. Brno: Jan Melvil Publishing, 2019. ISBN 978-80-7555-069-9.
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DŘÍMALKA, Filip. Budoucnost nepráce. Praha: #nowork.al publishing, 2023. ISBN 978-80-11-03715-4.
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HARNISH, Verne, LADANYI, Nikolai; STUPKA, Roman a KŘEPELKA, Pavel (ed.). Scaling up: růst můžete i vy!: jak to jen pár firem zvládne.. a proč ostatní ne. Praha: Nikolai Landanyi, 2020. ISBN 978-80-270-8382-4.
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KAWASAKI, Guy. Realita podnikání. Praha: Pragma, 2011. ISBN 9788073492755.
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KAWASAKI, Guy. Umění rozjezdu. Praha: Pragma, 2010. ISBN 978-80-7349-244-1.
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MAURYA, Ash. Lean podnikání. Praha: BizBooks, 2016. ISBN 978-80-265-0506-8.
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PULKERT, Dalibor. 30 hodin, ověř nápad v rekordním čase a rozjeď vysněné podnikání. Brno: Jan Melvil Publishing, 2024. ISBN 978-80-7555-220-4.
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RIES, Eric. Startup jako princip podnikání: jak dosáhnout dlouhodobého růstu v moderní firmě. Praha: Management Press, 2019. ISBN 978-80-7261-573-5.
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VLACH, Robert. Na volné noze: podnikejte jako profesionálové. Brno: Jan Melvil Publishing, 2017. ISBN 978-80-7555-015-6.
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