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Information about the programme Textile Marketing
Name of st.programme
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Textile Marketing
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Faculty
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FT
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Validity
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2019 -
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Type of study
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Bachelor
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Form of study
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Full-time
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Std. length of study
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3
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Max.length of study
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7
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Awarded degree
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Bachelor
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Credit limit
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180
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Reported
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Yes
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Programme guarantor
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Bajzík Vladimír, doc. Ing. Ph.D.
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Language
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English
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Educational goals
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Textile Marketing is an undergraduate study programme which uniquely couples the field of textile and clothing materials and technologies with marketing skills. The course aims to train university-educated experts who have an understanding of the specific properties, proper functions and quality assessment of textile products while being aware of the related principles concerning customer relations (consumer protection, correct marking etc.) and also the rules of marketing and business negotiations. The course will provide students not only with theoretical and practical knowledge on this level, but also with sufficient flexibility, an ability to communicate about industry-specific topics in English, an understanding of technical fields and a set of what is comprehensively referred to as soft skills.
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Study programme profile
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akademický
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Study programme already accredited in accordance with the new Universities Act
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Yes
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Study programme accredited with the whole institute
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No
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ISCED field of study classification codes
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0414
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Joint-degrees
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Ne
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Study programme accredited until
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04.06.2029
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Accreditation constrained
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bez omezení
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Additional info on the programme
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Relation to other study programmes
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Graduates will be poised to continue their studies in master's degree courses in textile or other engineering programmes (Textile Engineering, Industry Engineering)
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Health requirements
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Not required
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Graduate profile
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The course will provide graduates with a knowledge of textile materials and textile technology basics, focusing on textile merchandise expertise and textile marketing. Their skills will be targeted primarily towards end-user textile products which they will be able to identify, properly classify their composition, define the way of production, specify the purpose and way of application and assess their quality. This knowledge covers a wide range of textile products including garments and technical, medical, interior and clothing products. They will be able to apply the marketing methods and processes necessary to launch textile products. They will have an ability to design and analyse textile product surveys and apply them to products from other fields. The course will also include other related skills such as the basic principles of management and communication skills to enhance the flexibility and job opportunities of graduates from the Faculty of Textile Engineering. The structured concept of the course will allow graduates to continue their studies in master's degree programmes or start a career.
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Služby a podpůrná opatření pro uchazeče a studenty se zdravotním postižením
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It can also accept handicapped students.
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Projected position of this programme’s graduates in the job market
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Graduates will be able to work primarily in the marketing departments of textile and clothing producers and also have the competence to act there as technical inspectors, supervise the observance of technological procedures and assess, improve and design business processes. Such work covers both clothing and interior textiles and technical textiles, for example car seat covers. In inspection and purchasing they will be able to identify whether the prescribed specifications (material composition, design, comfort parameters) have been complied with. They will also find career opportunities in marketing departments. They will be able to run their own business in the field of textiles and textile maintenance or as qualified producers or sellers of apparel. The comprehensive compulsory on-the-job training, practically-focused subjects and what is referred to as soft skills will make graduates prepared for a career related to the implementation of innovations under the Industry 4.0 trend. Graduates will be poised to continue their studies in master's degree courses in textile or other engineering programmes.
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Job positions suitable for graduates
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Graduates will be able to work primarily in the marketing departments of textile and clothing producers and also have the competence to act there as technical inspectors, supervise the observance of technological procedures and assess, improve and design business processes. Such work covers both clothing and interior textiles and technical textiles, for example car seat covers. In inspection and purchasing they will be able to identify whether the prescribed specifications (material composition, design, comfort parameters) have been complied with. They will also find career opportunities in marketing departments. They will be able to run their own business in the field of textiles and textile maintenance or as qualified producers or sellers of apparel.
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Work placement
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240 hodin
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Education area
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Topic areas
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Economics
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Marketing a obchod (100%)
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Mechanical Engineering and Materials
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Materiálové inženýrství (50%) , Zpracovatelské technologie (50%)
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Programme st. specializations
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